birth of YummyEarth - organic lollipops, organic candy

organic candy dream devolves into a drama of flavors, colors, organic certification, the USDA, and a small hope to make a yummy earth. I sweat the small stuff. You read about it.

Tuesday, February 28, 2006

02-08-06 - name and art


Lots of brainstorming. Lots of funny names. YummyEarth stands out in my mind for an instant. I call Sergio from Panera Bread (love their salads) and say...YummyEarth - what do you think. He says, "I love it!". Done. Our dream has a name. Now it needs a look. Our friend, Abbey is an artist and children's book illustrator. Maybe she can help? I call Abigail Marble and ask her for help with the lollipop package. She asks me if I have anything in mind and I defer to her and her extraordinary talent. I ask her to dream up something and surprise me. Her watercolor of Jonah and Rose floating through the air under lollipops literally brings me to tears. I love her art and love the image of our kids. This is really getting fun.

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